Jay Wortham Cumming, GA 30041 | 404-502-2121 | jay@jaywortham.com Principal UI/UX Designer | Product & Digital Experience Leader -- SUMMARY Principal UI/UX Designer with 15+ years of experience creating user-centered digital experiences across web, mobile, and enterprise platforms. Expert in responsive design, design systems, and AI-informed interfaces that drive engagement. Proven leader in managing cross-functional teams to deliver multimillion-dollar projects on time and within budget. Skilled in wireframing, prototyping, usability testing, and interaction design, with a strong focus on accessibility and scalable solutions. -- PROFESSIONAL EXPERIENCE Backbase North America, Atlanta, GA Principal UI/UX Designer | Oct 2018 – Present • Led multimillion-dollar initiatives with global banks to enhance user experience in digital banking platforms. • Applied Design Thinking and AI insights to create intuitive, user-focused enterprise banking software. • Built and scaled comprehensive design systems, reducing project timelines by 50% and accelerating product delivery across teams. • Produced strategic sitemaps and interactive prototypes to simplify complex banking workflows and speed stakeholder alignment. Innovative Architects, Atlanta, GA Senior UI/UX Engineer | Aug 2016 – Oct 2018 • Led a design team to elevate UI/UX quality, driving measurable gains in user satisfaction and usability. • Produced wireframes and interactive prototypes to accelerate decision-making and reduce project rework. • Collaborated closely with product, engineering, and stakeholders to define consistent design standards. • Owned end-to-end UX project delivery, ensuring on-time, on-budget execution with consistent quality. iDisciple, Atlanta, GA Senior Website/Application Developer | Jan 2014 – Aug 2016 • Led development of dynamic, responsive web applications using HTML5, jQuery, and AngularJS, improving performance and usability. • Created detailed sitemaps, wireframes, and prototypes for iOS and Android apps, simplifying navigation and enhancing UX. • Delivered cross-platform prototypes to align teams and ensure consistent, high-quality user experiences. Oracle, Atlanta, GA Senior User Experience Engineer | Jan 2010 – Jan 2014 • Developed custom Facebook applications and HTML5 games, boosting user engagement and retention. • Designed intuitive interfaces for Facebook apps, UGC platforms, CMS tools, and HTML5 games, enhancing usability and adoption across thousands of users. -- EDUCATION & CERTIFICATIONS Art Institute of Atlanta – Associate’s Degree, Visual Communications Georgia Institute of Technology – Certificate in Internet Studies, Multimedia Creation, User Interface Design, Usability Testing -- SKILLS & EXPERTISE UX/UI Design User-Centered Design | Interaction Design | Wireframing & Prototyping | Clickable Prototypes | Design Systems | User Journey Mapping | Accessibility & WCAG Compliance | Corporate Branding Web & Mobile Development Responsive Web Design | HTML5, CSS3, Bootstrap | AngularJS | iOS & Android Application Design | Cross-Platform Prototyping | Mobile-first Design | Front-End Development Research & Analysis Usability Testing | User Research | A/B Testing | Workflow Optimization | AI-Informed Design | Data Visualization | Analytics-driven UX Project & Team Leadership Project Management | Agile & Scrum Methodologies | Cross-Functional Team Leadership | End-to-End Product Delivery | Stakeholder Management | UX Strategy | Mentoring & Design Leadership -- Portfolio: www.jaywortham.com Linkedin: www.linkedin.com/in/jay-wortham/