Jay Wortham
UX/UI Designer

About me

About me

Professional profile and contact info

Principal UI/UX Designer with 15+ years of experience creating user-centered digital experiences across web, mobile, and enterprise platforms. Expert in responsive design, design systems, and AI-informed interfaces that drive engagement. Proven leader in managing cross-functional teams to deliver multimillion-dollar projects on time and within budget. Skilled in wireframing, prototyping, usability testing, and interaction design, with a strong focus on accessibility and scalable solutions.

Professional Experience

2018 - Present
Backbase North America, Atlanta GA
  /  Principal UI/UX Designer
  • Led multimillion-dollar initiatives with global banks to enhance user experience in digital banking platforms.
  • Applied Design Thinking and AI insights to create intuitive, user-focused enterprise banking software.
  • Built and scaled comprehensive design systems, reducing project timelines by 50% and accelerating product delivery across teams.
  • Produced strategic sitemaps and interactive prototypes to simplify complex banking workflows and speed stakeholder alignment.
2016 - 2018
Innovative Architects, Atlanta GA
  /  Senior UI/UX Engineer
  • Led a design team to elevate UI/UX quality, driving measurable gains in user satisfaction and usability.
  • Produced wireframes and interactive prototypes to accelerate decision-making and reduce project rework.
  • Collaborated closely with product, engineering, and stakeholders to define consistent design standards.
  • Owned end-to-end UX project delivery, ensuring on-time, on-budget execution with consistent quality.
2014 - 2016
iDisciple, Atlanta GA
  /  Senior UI/UX Designer
  • Led development of dynamic, responsive web applications using HTML5, jQuery, and AngularJS, improving performance and usability.
  • Created detailed sitemaps, wireframes, and prototypes for iOS and Android apps, simplifying navigation and enhancing UX.
  • Delivered cross-platform prototypes to align teams and ensure consistent, high-quality user experiences.
2010 - 2014
Oracle, Atlanta GA
  /  Senior UI/UX Engineer
  • Developed custom Facebook applications and HTML5 games, boosting user engagement and retention.
  • Designed intuitive interfaces for Facebook apps, UGC platforms, CMS tools, and HTML5 games, enhancing usability and adoption across thousands of users.

Education

4.0 GPA
Georgia Institute of Technology
  /  Internet Studies

Certificate Degree, Internet Studies, Internet Management, Multimedia Creation, UI/UX Design and Usability Testing

4.0 GPA
Art Institute of Atlanta
  /  VIsual Communications

Associates Degree, Visual Communications. Graduated with honors and best portfolio award