WSECU Website Redesign
Project Summary
WSECU was in the middle of a rebrand and needed their website to catch up. The goal was to modernize the entire experience, update every page to match the new brand, and build a design system that could scale going forward.
Challenge
The biggest challenge was refreshing the look and improving usability without disrupting existing members—while still making the site feel more relevant and engaging for a younger audience.
Solution
I built a brand-new design system from the ground up based on the updated brand guidelines. With that system in place, I created a full sitemap and a clickable prototype, giving stakeholders a clear, hands-on view of the experience before any development work began.
Results / Impact
The new design system cut time to market by 50%, saving development hours, improving QA, and allowing the project to wrap ahead of schedule.
